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Building real products since 2025

Experience

Learning through products and systems that serve businesses, teams, communities, and local brands.

/EXPERIENCE

5 roles across product, web development, and design

Founder / Product BuilderMakassar, Indonesia

Founded DekatLokal as a digital platform that helps UMKM understand their digital readiness through Digital Checkup, recommendations, website development, and continuous assistance.

Next.jsReactCloudflareNeonSEOProduct Strategy
  • Built DekatLokal as a platform for UMKM digital readiness, website creation, and digital assistance.
  • Led product direction, UI/UX, website development, SEO structure, and platform positioning.
  • Developed the foundation for DekatLokal Studio, a commercial B2B website service for company profiles, business websites, and digital product development.
  • Managed collaboration, execution, and continuous iteration with a small team.
InternshipMakassar, Indonesia

Developed websites for UMKM assisted by Rumah BUMN Makassar, focusing on professional digital presence, SEO readiness, deployment, and technical support.

Next.jsReactSupabaseVercelSEOCloudflare
  • Built and deployed websites for UMKM using Next.js and modern hosting workflow.
  • Helped UMKM improve their online presence through structured website content, CTA, Google-friendly pages, and responsive design.
  • Handled deployment, subdomain configuration, hosting setup, and technical maintenance.
  • Contributed to internal digital tools including an attendance system for internship operations.
InternshipRemote / Indonesia

Contributed to the design, development, and project execution of Chayon Online Course digital products, including course website UI/UX and an article website platform.

FigmaNext.jsLaravelSupabaseProject Management
  • Designed UI/UX for Chayon Online Course website using Figma.
  • Developed a website article system using frontend and backend technologies.
  • Handled fullstack development responsibilities from UI implementation to backend/admin functionality.
  • Coordinated project progress, task flow, and execution as a project manager during development.
InternshipIndonesia

Created visual identity and social media design assets to support company branding and digital communication.

FigmaCanvaGraphic DesignBrand IdentitySocial Media Design
  • Designed visual identity assets for the company’s digital presence.
  • Created Instagram feed, story, and highlight designs.
  • Developed consistent visual layouts for brand communication.
  • Supported content design needs for social media and digital campaigns.
InternshipIndonesia

Learned and practiced web design and UI/UX design using Figma through multiple redesign mini-projects.

FigmaUI DesignUX DesignWeb RedesignPrototype
  • Explored web design principles, visual hierarchy, layouting, and UI consistency.
  • Created redesign concepts for Adidas, Wise, and Danantara Indonesia websites.
  • Practiced Figma workflow from layout exploration to high-fidelity interface design.
  • Strengthened foundational skills in UI structure, spacing, typography, and visual direction.

Principles carried forward

01

Useful before decorative

Every interface decision should help people understand, act, or work more effectively.

02

Structured to grow

Maintainable systems and clear content foundations make future iteration easier.

03

Close to real needs

The best direction comes from understanding the actual users, operations, and business context.

Available for New Project

HAVE A PROJECT IN MIND?

Let’s build a website, dashboard, digital product, or visual system that feels clean, works fast, and supports your business goals.

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